Discovery's home for history gets a brand new look.
Having won the pitch on the strength of my logo design, The Pete&Tom team set out to develop the rest of the brand in collaboration with Discovery's in-house creative studio, creating everything from channel idents, stings, promo endboards and a selection of other on-air elements.
The theme of revealing the past came to me fairly early on and informed the idea of the 'peel' device featured in the logo design. We developed this to see how it would work across other aspects of the brand, creating a series of test animations using graphics and stock footage to explore the many avenues this idea offered.
My role in the project:
Logo and brand design. Art direction for the motion graphics.
Credits:
Motion graphics: Pete&Tom, Smoke & Mirrors.
Red Square ident, St Paul's Cathedral ident, car production line ident, steam engine ident, Berlin Wall ident, promo endboard and image containment icon.
