4oD wanted a striking new system for their on-air promo packaging that would reinforce the mobile nature of the platform and distinguish it from other Channel 4 content. To crack this I had the idea of framing each promo in entirety inside a variety of graphic screens and mobile devices.
From smart phones and tablets to TVs and games consoles, the tessellated screens provided a distinctive visual shorthand for the 4oD brand throughout.
From my initial scamps I developed the shape of each device, looking at ways of incorporating them into the promos so that content and information remained as legible as possible. We then began to add motion, exploring a range of animations to link each of the sections into a continuous sequence.
Given the huge spread of content available on 4oD the packaging needed to be versatile enough to handle anything you could throw at it - from Grand Designs to Youngers and everything in between. It was important that the packaging didn’t swamp the personality of each show. To tackle this we created a flexible and fully editable kit of parts allowing directors complete control over each promo.
Deliverables included promo openers, animated screen templates, endboards and boxset specials.
My role in the project:
Concept & design.
Credits:
Motion graphics: Pete&Tom.
