NatWest 'ISAs: Savings Made Simple' animated guide
An animated video for NatWest to help explain the ins and outs of Cash ISAs.
Based around the line ‘savings made simple’, I set about thinking of ways to explain Cash ISAs in a simple and pictorial way using illustrations and graphics derived from the NatWest styling.
Taking the existing brand assets as a starting point, I designed a suite of additional graphic elements to illustrate the subjects covered in the script. The artwork was then brought to life using a combination of 2D and 3D animation and edited into a seamless sequence.
My role in the project:
Concept and design. Art direction of the animation.
Credits:
Motion graphics: Pete&Tom.
