Wise Guys are fun and engaging graphic led guides to discovering the hottest apps for tackling life events.
Appearing as part of the Money Bite show, NatWest’s online offering to get people talking about money, I created a series of graphic sequences showcasing 5 useful apps instrumental in the process.
Combining 2D and 3D animation with self-shot video clips from participating contributors, the sequences use iconography, typography, dynamic transitions in the NatWest style to deliver a punchy and most importantly, shareable guide.
My role in the project:
Concept and design. Art direction of the animation.
Credits:
Motion graphics: Pete&Tom.
