When the UK's most loved and iconic film channel launched on Freeview, it needed to make a big impression. Taking the distinctive numeral '4' as a starting point, I redesigned the brand from the ground up, beginning with a bold and confident new logo design calling upon inspirations from the De Stijl and Bauhaus art movements.
I then set about implementing this into the on-air elements with the Pete&Tom team, building and refining the animations from early scamps to the finished articles.
The London type foundry Fontsmith worked with us to create a characteristic typeface to compliment the new on and off-air styles, and for audio we got to work with one of our favourite electronic composers, Kelpe, in creating a tasty set of weird and wonderful tracks to accompany the animated stings and bumpers.
My role in the project:
Logo and brand design. Art direction for the motion graphics, music, typeface and print design.
Credits:
Motion graphics: Pete&Tom, Envy.
Film4 ident, channel menu, promo endboard, 'Self Portrait' caption, Film4 typeface and 'Your Films at 9' promo
