CoCreate brand development
CoCreate is a purpose-driven platform concept that reimagines how people discover, commission and create tattoos.
It brings artists, studios and clients into a single, intuitive workflow — proposing an alternative to today’s fragmented, social-led process built around inspiration, connection and trust. App-first in design but human at heart, CoCreate sets out a vision for raising standards across the tattoo industry — while celebrating tattooing as a meaningful, global art form.
I was involved at an early stage of development, shaping the brand direction through exploratory logo ideas and stylescapes that began to bring the concept to life.
Route 1 - Ink droplets
A pair of ink droplets entwine to form the initial C of CoCreate, symbolising the symbiotic relationship between artist and client on the platform. The brand is bright and contemporary for a life on digital media - curves and freehand lines break the grid to denote warmth and approachability.
Tattooed clients and artists are shown in their natural environments, suggesting a sneak-peak into personal lives. Photography is full, vivid in colour; shallow depth of field; a candid and familiar feel, sometimes with humour and forming a connection with the viewer. Scenes shouldn't be staged or studio based.
Route 2 - Juxtapose
A lockup of both C’s in the CoCreate name characterises the brand mark of route 2, nested together to suggest the collaborative connection between artist and client. A contrasting black and white palette creates an edgier, urban tone, accented sparingly by a blue and green secondary palette.
Colour and black and white photography are roughly chopped together, positioning contrasting characters and subjects in direct contact. Additional rips and tears create a diary / scrap book effect across promotional material.
My role in the project:
Concept & design.
Credits:
Agency: Deftly Does It.
