Design of the logo for UKTV's on demand streaming service, UKTV Play. The home of Dave, Drama, W & Yesterday TV channels.
When briefed by the guys at UKTV, I was given a number of considerations to factor into the brand’s design. Primarily the logo had to incorporate the current UKTV logo and mesh with the existing brand guidelines. It needed to stand out and match the presence of their competitors within the on demand environment. Equally important was the need for the logo to work within an array of screen environments, from TV’s to smartphones.
iOS app loading screen
Working closely with the UKTV team throughout the development, my answer to the brief was a contemporary, curvy and playful logo reflecting the soft energy of the existing UKTV nebula. The play symbol suggests an element of connectivity as it slots into the letter 'P'.
Once the logo was complete, I collaborated with the Pete&Tom team to create a set of promo packaging graphics to house all promo content across the new UKTV Play platform.
My role in the project:
Logo design.
Play button icon
