How do you take a big campaign idea and make it work in seconds on social?
Working with Pablo London, I created a series of social ads for Wilkinson Sword Intuition as part of a pan-European campaign challenging the conventions of women’s shaving products.
Blending rotoscoped footage with animated captions, product shots and branded motion graphics, I brought the campaign’s wit, honesty and distinctive visual identity to life through a series of punchy social ads, in collaboration with Pete&Tom.
My role in the project:
Design and motion graphics
Client: Pablo London
Design: Pablo London
Design and animation: Pete&Tom
Producer: Eva McAlpine
